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Selinger Enterprises, Inc.

471 N. Broadway
Suite 407
Jericho, NY 11753

Tel: 516-222-7974
Fax: 516-719-8698

info@selingerenterprises.com

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Negotiating the Deal 3.

July 7, 2017

Ross Selinger

The key, when negotiating a commercial real estate lease is to “make the market” for the company.  This means that a quality company, as determined by its financials, will force the landlords to compete for the company’s tenancy.  This means that a Fortune 500 will get one deal, an established, local company will get another deal, and a startup will get an entirely different deal.  The broker should sell the company to the landlords forcing them to compete.  That is how leverage is created when negotiating.  He who has leverage, and uses it, always wins the negotiation.

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